Category Archives: Marketing Smarts

A WAHM by any other name

Posted on March 2, 2009 by

Scott Stratten of Un-Marketing begins his guest post video at Jessica Knows by saying there are two types of people you don’t want to *p* off: religious groups and WAHMs (work-at-home-moms). Then he does it. Actually, he leaves religious groups alone. His … Continue reading →

Posted in Marketing Smarts, Mommy Bloggin', Working from Home | Tagged , | 2 Comments

Two more good photography sites

Posted on September 2, 2008 by

In addition to the course at Morguefile, which I’ve talked about ad nauseum here and elsewhere, I’ve found two other good sites for learning about digital photography. BetterPhoto.com offers courses (for a fee), an online community, and loads and loads of … Continue reading →

Posted in Marketing Smarts, Photography, social networking | Tagged , , , | Leave a comment

Social Networking

Posted on August 20, 2008 by

“They” say it’s important. And I do understand that, other than being a GREAT way to rationalize too much time on the Internet (“That wasn’t just idle chatting … that was Social Networking!”), having contacts all over the world is … Continue reading →

Posted in Marketing Smarts | Tagged , | 1 Comment

They did it.

Posted on July 22, 2008 by

I’m happy to post an update to the Borders.com issue I griped about in previous posts. I finally received a notice from Borders about their new website. And I received a ”valuable online coupon” with a link to a page that informs me, … Continue reading →

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Marketing Smarts: Make it obvious

Posted on July 4, 2008 by

I know this seems like common sense, but I’ll say it anyway: If you have a tremendous benefit to offer your customers, don’t hide it under a bushel. A while back I blogged about Borders possibly having missed an opportunity when … Continue reading →

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Don't quote the AP… or else?

Posted on June 19, 2008 by

Have you heard this story? I first read about it at theWAHMmagazine.com blog, From the Editor’s Desk, in post called The AP Doesn’t Like Bloggers. The Associated Press (AP) has allegedly threatened legal action against Drudge Retort – not to be confused with the site … Continue reading →

Posted in AP, Drudge Retort, Marketing Smarts | 5 Comments

Marketing Smarts: Did Borders miss an opportunity?

Posted on June 2, 2008 by

I just found out, quite by accident, that Borders has terminated its partnership with Amazon and now has its own online store. I couldn’t be happier. The AP News story reports that as a Borders Rewards Club member, I will now … Continue reading →

Posted in Marketing Smarts | 2 Comments